AdManage

Helping AdManage grow with a clearer, more capable product

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Client

Cedric & Raph Yarish

Services

Application design & development

Timeline

2025

Impact

Monthly recurring revenue grew fivefold in five months.

Project summary

AdManage needed a more polished product and a clearer path for new customers to get started. We redesigned key experiences, developed new features and strengthened the underlying architecture. The work supported its move upmarket, giving marketing teams more ways to manage creative assets, automate tasks and understand ad performance.

The challenge

Starting point

AdManage helps agencies and brands launch and manage ads. The business had early evidence of product–market fit, but its interface lacked the visual consistency and clarity needed for its next stage of growth. New customers also struggled to understand how to use the product, making self-service adoption harder.

The challenge was to make the product easier to understand while expanding its capabilities for larger customers.

Strategy & design approach

Analyse

We interviewed customers to understand where they encountered friction and reviewed the interface to identify usability issues. These findings helped us prioritise the parts of the experience that needed clearer guidance, more consistent design and technical improvements.

Strategise

We focused on making the product easier to understand and better suited to larger teams. We developed application designs and website wireframes to clarify the experience, alongside improvements to the architecture, database performance and data models.

Build & optimise

Designed and developed the marketing website in Next.js, with bespoke animations, transitions and illustrations.
Built and refined the digital asset library and file browser around creative workflows, incorporating direct customer feedback.
Delivered AI image-ad generation features that analyse existing creative, with interfaces and controls for prompt-based generation.
Led delivery of an ad reporting dashboard and a BigQuery data warehouse for analytics.
Developed integrations with Notion, Make and Zapier, plus a Google Sheets add-on for working with platform data directly in spreadsheets.
Created developer documentation in Mintlify and internal tools to simplify documentation updates.

AdManage empty state before — Empty states help users understand what to do next and keep them engaged when there is no content to show.

AdManage empty state after — Empty states help users understand what to do next and keep them engaged when there is no content to show.

AdManage list view before — The new design follows best practices such as visual hierarchy, whitespace, colour cues, grouping of information and filtering, all of which lead to a more intuitive, user-friendly experience.

AdManage list view after — The new design follows best practices such as visual hierarchy, whitespace, colour cues, grouping of information and filtering, all of which lead to a more intuitive, user-friendly experience.

AdManage ad copy before — The new design offers a more intuitive layout, and the “Ad Copy” label provides a clear section title.

AdManage ad copy after — The new design offers a more intuitive layout, and the “Ad Copy” label provides a clear section title.

AdManage status labels before — Status labels are styled with coloured tags, making them easy to identify at a glance. The new design is more user-friendly, with cleaner visuals and better organisation.

AdManage status labels after — Status labels are styled with coloured tags, making them easy to identify at a glance. The new design is more user-friendly, with cleaner visuals and better organisation.

Results & outcomes

AdManage’s monthly recurring revenue grew fivefold over five months. Average revenue per account also increased by 10% as the business moved upmarket. Our work expanded the product’s capabilities across asset management, AI creative generation, reporting and workflow automation.

Monthly recurring revenue: 5× growth in five months
Average revenue per account: 10% increase

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