Our customer-centric methodology is very unique to our business and it is our secret sauce. We have figured out the recipe for creating highly converting websites and broken it down to three essential steps.
The first step to diagnosing poor CVR is to take a look at your current website. During this initial audit, we complete a heuristic and technical analysis. We assess each page content on Relevancy, Clarity, Value, Friction and Distraction.
We go to the drawing board and design the main pages on the site that will contribute to sales; We wireframe every page to focus on the messaging and structure every part of the funnel before proceeding to add any visual elements.
We keep track of how the customers are interacting with our products through web analytics and tracking software. These insights are useful for informing future site optimisations.