Jult Studio
Turning winning ads into repeatable creative workflows
View appClient
Jult AI Limited
Services
Product strategy & design
Application design & development
AI product engineering
Timeline
2026
Impact
Turn one winning ad into ten variants in a single run.
Project summary
Jult Studio gives performance marketing teams a shared canvas for AI creative production. Users connect tools for analysis, image, video, voice and editing, or start with ready-made Recipes. We designed and built the product, including the canvas, workflow execution, video editing and billing, with connections to Jult’s wider advertising platform.
The challenge
Starting point
Performance marketing teams repeatedly take a successful ad, identify what works and produce variations to test. That work was spread across separate AI tools, browser tabs and saved prompts, making it difficult to keep track of inputs and results.
The existing Jult platform supported briefing, launching and reporting. It needed a space for the exploratory creative work between those stages.
Strategy & design approach
Analyse
We mapped the workflow creative strategists repeat: analyse a winning ad, generate ideas, turn them into assets and send the strongest variations back into testing.
We also studied the flexibility of node-based tools and the accessibility of template libraries. The product needed to offer both: room to build custom workflows and a simple starting point for common tasks.
Strategise
We designed the product in two layers. The canvas lets users connect small, focused tools into custom workflows, with connection rules that prevent incompatible inputs and outputs. Recipes sit above this layer, offering prepared workflows, prompts and a clear starting input.
A distinctive lime-and-ink identity gave the product its own character, with terminal-inspired details used selectively to keep the interface clear.
Build & optimise
- Built a React canvas with instant local editing and background synchronisation through a custom CRDT engine.
- Added tools for transcription, video analysis, character detection, text prompts, image and video generation, voice, music, background removal and talking-head avatars.
- Built Composer, a multitrack timeline editor with Remotion previews, prompt-assisted editing and a service for exporting finished videos to the media library.
- Enabled multiple generations from a single input and complete workflow execution through one Run action.
- Created Recipe publishing, a shared Recipe library and standalone image, video and audio creation pages.
- Implemented model-based credit pricing, top-up packs, automatic refunds for failed runs and Stripe billing.
- Connected Studio to Jult’s shared login, brands, workspaces and integrations, including Meta ad launching and a Top Ads report with a Remix action that opens creative in the canvas.
Results & outcomes
Jult Studio is live with a creative canvas, a Recipe library, standalone creation tools, billing and team management. Teams can move from analysing an existing ad to generating and editing new variants within one connected product.
- Delivered capability
- Ten ad variants from one winning ad in a single workflow run
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