PayS
Bringing everyday payments and energy products into one place
View appClient
Sahara Group
Services
Web design & development
Mobile app development
Utility payment integration
Energy products marketplace
Loyalty & rewards
Timeline
2024
Impact
One connected experience for utility payments, energy products and rewards.
Project summary
Sahara Group wanted to make everyday payments and energy products more accessible to households and businesses. We helped develop PayS across web and mobile, bringing together utility payments, a product marketplace and loyalty features. The experience was designed for the Nigerian market, with trust and ease of use as priorities.
The challenge
Starting point
Sahara Group wanted to connect energy, lifestyle and finance through services that households and businesses could use every day. For utility payments in Nigeria, delayed transaction processing created a challenge for customer trust.
PayS needed to bring payments and energy products into a clear, accessible experience suited to the local market.
Strategy & design approach
Analyse
The brief centred on connecting everyday utility payments, energy products and financial access. We considered marketplace models from other markets alongside the Nigerian context, assessing how they could fit Asharami Innovations’ ownership, funding and operating model.
Strategise
We shaped a mobile-first experience for utility payments, supported by an energy products marketplace and loyalty features intended to encourage repeat use. The platform strategy also included bill payment APIs for electricity distribution companies and marketplace integrations for third parties.
Build & optimise
Our work covered the web and mobile applications, utility payment services and an energy products store. The scope also included bill payment APIs, third-party marketplace integration, and loyalty and rewards features.
Results & outcomes
PayS brought utility payments, energy products and rewards into a connected digital offering for households and businesses. The delivery also included APIs and integrations to support payment services and marketplace partners.
- Annual transaction value
- Over ₦200 billion
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